What Sets Us Apart
Excell Catering Equipment distinguishes itself from competitors through:
An exceptionally comprehensive range of catering-related products.
Superb quality and highly competitive pricing.
Knowledgeable and dependable after-sales service.
The Brand
Excell Catering Equipment is Central South Africa’s leading retailer of commercial kitchen, butchery, and bakery equipment, as well as hotelware for the hospitality and food service industries. Established in 2000, it has strong South African roots.
We have partnered with BCE Foodservice Equipment, SA’s leading hospitality equipment importer.
As an Excell Catering Equipment franchisee, you become part of a well-established company and enjoy the support of leading international and local brands. Our dedicated team will assist you in achieving success and financial rewards.
The Concept
Our primary objective was to design a financially viable and easy-to-operate franchise model with affordable establishment costs, ensuring a strong return on investment.
To make the franchise opportunity more affordable, franchisees will operate from smaller premises than the franchisor. Inventory will be kept to a minimum. Excell Catering Equipment outlets will typically be located in light industrial centers, with prominent and inviting branding and signage. Ample parking and market-related rental costs are essential.
Franchisees will receive sufficient marketing materials. Combined with focused local advertising and networking with prospective customers, this will ensure a steady flow of business.
Excell Catering Equipment outlets will be operated and managed by a full-time, hands-on franchisee. Employing a small, well-trained, and efficient staff, along with modest rental and operating costs, enhances the franchise’s attractiveness and profitability.
Franchisees will lease or purchase a suitably branded Light Delivery Vehicle (LDV) as part of the franchise set-up costs. This vehicle will be operated by a trained driver and assistant responsible for order receiving, dispatch, and assisting with installations.
The technical staff should ideally consist of a senior technician and an assistant. We recommend allocating space within your premises for carry-in repairs. Larger equipment can be repaired at the client’s location. Full technical support will always be available from the Franchisor and/or BCE Foodservice Equipment.
Excell Catering Equipment offers customers an exceptionally large and comprehensive range of high-quality products. We are a one-stop shop for all kitchen needs, serving the retail, wholesale, corporate, and government sectors.
All our top-quality products are offered at highly competitive prices. This, combined with excellent training programs for customers and staff, and our dependable after-sales service, makes Excell Catering Equipment the undisputed leader in its field.
Over the years, Excell has cultivated and nurtured strong relationships with suppliers, manufacturers, and importers, securing excellent pricing and service. BCE Foodservice Equipment, as a preferred supplier, deserves special mention.
Furthermore, Excell Catering Equipment adheres to a code of ethics and business practices designed to positively impact the lives of all stakeholders, including staff and customers. We conduct business with integrity, honesty, and openness.
Support
The most crucial goal of the Excell Catering Equipment franchise opportunity is the success of our franchisees. This means ensuring profitable businesses and attractive returns on investment.
Excell Catering Equipment is a unique and special organization. We differentiate ourselves from other industry participants, particularly major players. Our purpose and resolve to be the undisputed “best” in the industry are paramount to our principals, who are among the most knowledgeable and experienced individuals in the business. They are relentless in their pursuit of excellence and setting the benchmark for others.
Excell Catering Equipment’s reputation, both as a provider of premium-quality catering equipment solutions and as a highly successful business, is beyond reproach. Various financial institutions compete for our business and are eager to finance prospective franchisees.
Are You Our Next Franchisee?
If you are interested in joining an existing business network, believe in a hands-on approach to business management, and are willing to work within the parameters of the franchise system, Excell Catering Equipment may have an opportunity for you.
Excell Catering Equipment franchisees are dynamic, ambitious, and results-oriented individuals.
When It All Began
Founders: Sean Kriel & Barry Jon Minopetros
Year Established: 2000
1st Franchise Opened: 2017
Brand Network:
CEO: Sean Kriel
Head Office: Kimberley
053 861 4301
083 235 0169
No. of Outlets: 1 (Bloemfontein, Free State – Owned by Barry Jon Minopetros)
FASA Membership: No
Investment (Excl. VAT)
Average Set-up Cost: R 995,000 (Initial franchise fee of R 385,000 included)
Initial Working Capital: R 250,000
Minimum Owner’s Contribution: 50%
Franchise Terms
Royality Fee (Excluding VAT):
Year 1: 2.5% of turnover
Year 2: 3% of turnover
Year 3 and onwards: 3.5% of turnover
Marketing Fee (Excluding VAT)
1% of turnover
Initial Agreement Term: 10 Years
Renewal Term: 10 Years
READY TO TAKE THE FIRST STEP?
Please fill in form below:
APPLICATION PROCESS